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The final path to global brand greatness is to be a pampered national champion. So far this has produced some notable failures?Chinese and Malaysian carmakers come to mind?and just one spectacular success: Emirates. In 2000-12 lululemon outletworkout clothes Dubai airline enjoyed a compound annual growth in sales of 23.1%. The airline’s growth has in turn helped Dubai become a logistics centre for business and, against all odds, a popular tourist destination.

Never give up, no matter what

Many of yoga lululemon clothes obstacles in emerging-market companies’ paths to global prominence are of their own making. An obsession with market share at all costs can fatally undermine their finances. A habit of pilfering foreigners’ ideas can discourage them from developing distinctive products and brand identities. A reluctance to employ foreigners as managers may make it hard to understand other cultures, and thus to crack new markets.

However, kate spade outlet fat margins enjoyed by globally recognised brands are a powerful incentive for emerging-market firms to shift from quantity to quality, and to venture outside their comfort zones in search of universal appeal. Acer, a Taiwanese electronics firm still on its way to worldwide prominence, last year had a margin of just 0.4% (on sales of $16 billion) whereas well-established Samsung of South Korea made about 10% (on sales of over $150 billion). The new breed of emerging-market firms is packed with smart people who are determined to conquer kate spade outlet online globe. Messrs Kumar and Steenkamp asked managers at Midea, a Chinese domestic-appliance maker, to describe their corporate culture. They replied: “Never give up, no matter what.” The West’s great brands should listen to those words and tremble.